Bamini KPD Balakrishnan

The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

Bamini KPD Balakrishnan, Mohd Irwan Dahnil, Wong Jiunn Yi · Procedia - Social and Behavioral Sciences · 2014 · 355 citations · Full text

Digital Marketing, Consumer Research, Communication +20

The Impact of Organizational Climate on Employee's Work Passion and Organizational Commitment

P. Yukthamarani Permarupan, Roselina Ahmad Saufi, Raja Suzana Raja Kasim et al. · Procedia - Social and Behavioral Sciences · 2013 · 101 citations · Full text

Improvised Model, Organizational Climate, Employee Attitude +14

Threat or opportunity: accelerated job demands during COVID-19 pandemic

Leila Afshari, Aamir Hayat, K. K. Ramachandran et al. · Personnel Review · 2021 · 46 citations

Covid-19 Epidemiology, Human Resource Management, Organizational Behavior +17

Employees' perceptions of Malaysian managers' leadership styles and organizational commitment

Najihah Hanisah Marmaya, Muhamad Najeep Torsiman, Bamini KPD Balakrishnan · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 37 citations · Full text

Transformational Leadership, Organizational Characteristic, Education +17

Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

Grace Phang Ing, Bamini KPD Balakrishnan, Hiram Ting · Journal of Social Marketing · 2021 · 25 citations

Consumer Economics, Sustainable Consumption, Consumer Uncertainty +25