The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival - Concepedia

Concepedia

Publication | Open Access

The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival

DOI Full Paper Access

304

Citations

101

References

2018

Year

Seongseop Kim, Ja Young Choe, James F. Petrick

Journal of Destination Marketing & Management

CultureDestination MarketingBrand EquityDestination AttachmentLiterary FestivalManagementBusinessBrand DevelopmentTourismBrand AwarenessMarketingBrand Image

References

	Year	Citations

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