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Using the elaboration likelihood model to examine online persuasion through website design

Online ExperimentWebsite DesignPersuasive TechnologyConsumer ResearchElaboration Likelihood ModelSocial InfluenceCommunicationOnline Customer BehaviorConsumer EngagementSocial MediaManagementPersuasion ModelingUser PerceptionUser ExperienceOnline PersuasionMarketingInteractive MarketingArtsPersuasion