Publication | Open Access

The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

Customer SatisfactionConsumer Brand EngagementSocial PresenceInteractive MarketingManagementBusinessConsumer ResearchSocial InfluenceConsumer BehaviorCustomer CommunityCustomer ParticipationCommunicationBrand AwarenessNon-profit OrganizationsCustomer InvolvementMarketingConsumer Engagement