Zainah Qasem

The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

Raed Algharabat, Nripendra P. Rana, Yogesh K. Dwivedi et al. · Journal of Retailing and Consumer Services · 2017 · 265 citations · Full text

Customer Satisfaction, Consumer Brand Engagement, Social Presence +14

Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

Ali Abdallah Alalwan, Raed Algharabat, Abdullah M. Baabdullah et al. · Journal of Enterprise Information Management · 2020 · 111 citations · Full text

Customer Satisfaction, Mobile Interactivity Dimensions, Mobile Interactivity +16

The effect of positive TRI traits on centennials adoption of try-on technology in the context of E-fashion retailing

Zainah Qasem · International Journal of Information Management · 2020 · 63 citations · Full text

Customer Satisfaction, Online Customer Behavior, Engineering +14

Social media revenge: A typology of online consumer revenge

Zaid Mohammad Obeidat, Sarah Xiao, Zainah Qasem et al. · Journal of Retailing and Consumer Services · 2018 · 36 citations · Full text

Cybercrime, Viral Marketing, Social Media +7

The effect of Arabic language type on banking chatbots adoption

Hazar Hmoud, Farah Shishan, Zainah Qasem et al. · Heliyon · 2023 · 12 citations · Full text