Should the fashion industry confront the sustainability challenge with 3D prototyping technology

Abstract

In this paper, coming out of a broader research project on how the digital prototype can be effectively integrated in the product development process of the clothing industry, the authors investigate the relationship between Corporate Social Responsibility (CSR) and Collective Actions on Sustainability and the environmental impact of the new model of fast and accelerating fashion. Extensive research was contacted with personal interviews and analysed primary data shows how new technology solutions like Product Lifecycle Management (PLM), 3D visualisation or 3D prototyping can work with and across supply chain partners to reduce the environmental footprint of their processes. The final phase of the paper involves the conceptualisation of a new apparel product development model, encompassing various digital tools which aim at addressing fit problems, extending the useful life of clothes and reducing the environmental impact of clothing in use through design and services.