Environmental knowledge, attitudes, and willingness to pay for environmentally friendly meetings – An exploratory study

Targeting consumers who are willing to pay more for environmentally friendly products

Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations

Business, Marketing, Marketing Management +17

Does It Pay to Be Green? A Systematic Overview

A. Ştefan, Lanoie Paul · Academy of Management Perspectives · 2008 · 1.7K citations

Management, Environmental Management, Sustainability Management +6

Promoting sustainable consumption: Determinants of green purchases by Swiss consumers

Carmen Tanner, Sybille Wölfing Kast · Psychology and Marketing · 2003 · 1.1K citations

Social Sciences, Economics, Marketing +16

Exploring consumer attitude and behaviour towards green practices in the lodging industry in India

Kamal Manaktola, Vinnie Jauhari · International Journal of Contemporary Hospitality Management · 2007 · 1K citations

Management, Hospitality Management, Marketing +17

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

Jin‐Soo Lee, Li-Tzang Hsu, Heesup Han et al. · Journal of Sustainable Tourism · 2010 · 820 citations

Business, Hospitality Management, Marketing +15