Energy Research & Social Science · 2017 · 222 citations · 24 references
Social SciencesEnvironmental Social ScienceSocial PsychologySocial InfluenceAttitudes Toward Renewable EnergyPeer InfluenceSolar CellsSolar Energy SystemsSolar Photovoltaic SystemsSolar RadiationMixed Methods AnalysisMixed Methods Case StudyOn-site Solar PhotovoltaicsPeer EffectsRenewable Energy Adoption Intentions
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Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations
Normative Social Influence is Underdetected
Jessica M. Nolan, P. Wesley Schultz, Robert B. Cialdini et al. · Personality and Social Psychology Bulletin · 2008 · 1.8K citations · Full text