From “Is” to “Ought” and Sometimes “Not”

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

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What Women and Men Should Be, Shouldn't be, are Allowed to be, and don't Have to Be: The Contents of Prescriptive Gender Stereotypes

Deborah A. Prentice, Erica Carranza · Psychology of Women Quarterly · 2002 · 1.5K citations

Social Sciences, Gender Studies, Social Psychology +17

The Psychology of Social Norms

Martha Lou Lemmon, Muzafer Sherif · The American Journal of Psychology · 1938 · 1.3K citations

Social Sciences, Psychology, Social Psychology +11

Shared reality: How social verification makes the subjective objective.

Curtis D. Hardin, E. Tory Higgins · 1996 · 719 citations

Social Sciences, Psychology, Social Psychology +12