Publication | Closed Access
From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”
48
Citations
22
References
2016
Year
MarketingBrand IdentityBrand EquityPolysemous BrandsManagementBusinessBrand DevelopmentBrand StrategyBrand AwarenessCorporate IdentityBrand LoyaltyBrand AuthorityBrand Management
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