Concepedia

Correlates of Information Gathering and Evoked Set Size For New Automobile Purchasers in Norway and the U.S.

R. Neil Maddox, Kjell Grønhaug, Richard E. Homans, Frederick E. May

ACR North American Advances · 1978 · 24 citations · 0 references

Concepts

Social SciencesMarketingPsychologyCognitive PsychologyPsychometricsSocial CognitionCognitive LoadConsumer TheoryData AnalysisInformation ProcessingConsumer Decision-making AnalysisConsumer Information AcquisitionConsumer MemoryEvoked Set FormationInformation GatheringInformation Processing In DecisionsInformation Processing Involvement