ACR North American Advances · 1988 · 291 citations · 0 references
BusinessMarketingMarketing ManagementConsumer BehaviorPersuasionSocial InfluenceAdvertising PersuasionConsumer InvolvementConsumer TheoryInfluencer MarketingSource CredibilityWord-of-mouth MarketingOpinion Leader EffectsOpinion Leader InfluencePositive Word-of-mouthWord-of-mouth DriversWord-of-mouth EffectsWord-of-mouth InfluenceWord-of-mouth Intentions