Concepedia
Statistics
Publications
1
Citations
291
H-Index
Active since
1988
Teri Root-Shaffer is an author specializing in social influence, consumer behavior, and positive word-of-mouth.
Publications per year
1988–1988
The Role of Evolvement and Opinion Leadership in Consumer Word-Of-Mouth: an Implicit Model Made Explicit
Marsha L. Richins, Teri Root-Shaffer · ACR North American Advances · 1988 · 291 citations
Business, Marketing, Marketing Management +16
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