Concepedia

Can Consumer Misbehavior Be Controlled? a Critical Analysis of Two Major Control Techniques

Ronald A. Fullerton, Girish Punj

ACR North American Advances · 1997 · 42 citations · 0 references

Concepts

BusinessBehavioral SciencesMarketingBehavior AnalysisConsumer BehaviorConsumer ProtectionOnline Consumer BehaviorBehavioral Control SystemsConsumer Behavior AnalysisConsumer Self-controlControl Of MisuseCritical Experiment AnalysisVulnerable Consumers