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Understanding Responses to Sex Appeals in Advertising: an Individual Difference Approach
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1995
Year
Behavioral SciencesAdvertisingSex AppealsBehavioral Decision MakingConsumer EngagementGender StudiesIndividual Difference ApproachTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationConsumer AttitudeConsumer BehaviorConsumer AppealMarketingPersuasionSocial Sciences
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