Concepedia

Author

John M. Jadrich

Also Known As

John M. Jadrich

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Publications

42

Citations

1

H-Index

12

Concepts

JM

About

John M. Jadrich is an author specializing in behavioral decision making, social sciences, and consumer engagement.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Social Sciences

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42

3

Behavioral Sciences

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Gender Studies

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Marketing

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John M. Jadrich

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1

Publications

42

Citations

1

H-Index

YearCitations

Understanding Responses to Sex Appeals in Advertising: an Individual Difference Approach

Stephen M. Smith, Curtis P. Haugtvedt, John M. Jadrich,

ACR North American Advances

1995

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