Job Satisfaction and Life Satisfaction in a Sales Force

Abstract

The relationship between job satisfaction and life satisfaction has been the focus of a great deal of research in the social sciences for over thirty years, yet very few studies on this topic exist in the business disciplines and none exists in the study of the sales force. Using a large national sales force, this study compares job satisfaction and life satisfaction across three organizational levels. Findings indicate a strong correlation between job satisfaction and life satisfaction regardless of job level. Significant decreases in certain satisfaction areas were found between territory managers and district managers. Important implications are examined for both industry and researchers.