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Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry
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1987
Year
Future Comercial OpportunityTechnological Pioneering-the DevelopmentEntrepreneurshipInnovative Start-upsIndustrial OrganizationCompetitive AdvantageTechnology CommercializationInternational Business StrategyVcr IndustryManagementInternational BusinessGlobal StrategyIntellectual PropertyTechnological InnovationSignificant ExampleTechnology TransferInternational ManagementResearch CommercializationTechnological RegimeVenture CapitalStrategic ManagementMarketingInnovationGlobalizationTechnology ManagementBusinessBusiness StrategySocial InnovationTechnologyTechnological PioneeringMarketing Strategy
The article examines how pioneering efforts in emerging technology led to the birth of the VCR industry for mass consumers. The authors compare the actions of six pioneer firms—two in the U.S. and four in Japan—to analyze their roles in the industry’s emergence.
This article examines a significant example of technological pioneering-the development of an emerging technology in pursuit of future comercial opportunity. In this case, the pioneer's efforts resulted in the birth of a major industry, the manufacture of videocassette recorders for the mass consumer market. The authors compare the actions of six firms that were pioneers in the development of this technology-two in the U.S. and four in Japan. Three firms-all Japanese-emerged in the late 1970s as the big winners in the growth of this new industry. However, this is not another case in which international differences in competitiveness were decisive. The real success story lies in the management practices of three pioneers, who just happened to be Japanese.