Concepedia

Michael A. Cusumano

MA

86

Publications

8K

Citations

40

H-Index

1987

Active since

Affiliations

Massachusetts Institute of Technology(Current)

Michael A. Cusumano is an author at Massachusetts Institute of Technology specializing in business, management, and technology.

Top concepts

BusinessManagementTechnologyEngineeringTechnology TransferSoftware EngineeringSoftware DesignSoftware MaintenanceBusiness StrategyStrategic Management

Publications per year

1987–2024

86

Publications

86

Strategic Maneuvering and Mass-Market Dynamics: The Triumph of VHS over Beta

Michael A. Cusumano, Yiorgos Mylonadis, Richard S. Rosenbloom · The Business History Review · 1992 · 631 citations · Full text

Consumer Uncertainty, Beta Format, Consumer Research +24

How Companies Become Platform Leaders

Annabelle Gawer, Michael A. Cusumano · View · 2008 · 571 citations

Industry Platforms, Innovation Adoption, Digital Marketing +19

The elements of platform leadership

Michael A. Cusumano, Annabelle Gawer · IEEE Engineering Management Review · 2003 · 441 citations

Full Text, Engineering, Organizational Communication +14

Services, industry evolution, and the competitive strategies of product firms

Michael A. Cusumano, Fernando Suárez · Strategic Management Journal · 2014 · 441 citations

Cloud computing and SaaS as new computing platforms

Michael A. Cusumano · Communications of the ACM · 2010 · 393 citations

Engineering, Cloud Computing Architecture, Law +20

Rows per page

1–5 of 86