Journal of Marketing · 1975 · 32 citations · 0 references
LawCriminal LawConsumer LawConsumer ProtectionRestitutionAnti-retaliation RemediesConsumer EnforcementConsumer Protection LawConsumer RedressConsumer RemediesRemedies For DiscriminationConsumer Contract RemediesConsumer Protection DutiesConsumer Protection ReformConsumer Sales RemediesCustomer RedressPreventive RemediesRemedies For Consumer HarmRestitution Remedies
When preventive measures are inadequate, should consumer protection remedies focus on securing consumer redress or on inflicting severe loss to the wrongdoer as a deterrent to future misconduct?