Concepedia

Dorothy Cohen

DC

18

Publications

613

Citations

15

H-Index

1968

Active since

Affiliations

Hofstra University(Current)

Dorothy Cohen is an author at Hofstra University specializing in management, marketing, and advertising.

Top concepts

ManagementMarketingAdvertisingConsumer ResearchLawBusinessMarketing CommunicationRegulationDigital MarketingConsumer Protection

Publications per year

1968–2006

18

Publications

18

A Randomized Controlled Study of Effects of Dietary Magnesium Oxide Supplementation on Bone Mineral Content in Healthy Girls

Thomas O. Carpenter, Maria C. DeLucia, Jane Hongyuan Zhang et al. · The Journal of Clinical Endocrinology & Metabolism · 2006 · 84 citations · Full text

The Effect of Literature on Vocabulary and Reading Achievement.

Dorothy Cohen · Elementary English · 1968 · 84 citations

Second Language Learning, Language Development, Education +18

Trademark Strategy Revisited

Dorothy Cohen · Journal of Marketing · 1991 · 60 citations

Sweeping Change, Trademark, Digital Marketing +12

Trademark Strategy

Dorothy Cohen · Journal of Marketing · 1986 · 48 citations

Strategic Orientation, Trademark, Personal Branding +12

Surrogate Indicators and Deception in Advertising

Dorothy Cohen · Journal of Marketing · 1972 · 39 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +18

Rows per page

1–5 of 18