Journal of Marketing Research · 1987 · 30 citations · 36 references
EngineeringBusiness EconomicsEconomicsMicroeconomicsStochastic ModelingStochastic ProcessesArrival ProcessesConsumer TheoryCount Data ModelsCounting ProcessesDiffusion ProcessesPoisson ProcessesCounting Process MartingalesCounting Process ModelsDiffusionsIntensity Function ModelingMarket DiffusionParameter Estimation For Diffusions
The diffusion rate of a first purchase diffusion model is interpreted as the intensity function of a counting process. Parameter estimation procedures are considered and some generalizations of the basic model are discussed.
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The Statistical Analysis of Failure Time Data.
Murray Aitkin, John D. Kalbfleisch, Ross L. Prentice · Biometrics · 1981 · 10K citations
A New Product Growth for Model Consumer Durables
Frank M. Bass · Management Science · 1969 · 5.9K citations
D. R. Cox · Biometrika · 1975 · 2.3K citations