Internal Communication Satisfaction as an Employee Motivation Tool in the Retail Sector in Pune

Abstract

Today’s work force is inundated with useless information from multiple sources. Ensuring connectivity in such a rapidly changing environment is a major challenge. This is especially true of the Retail Industry where attrition is very high. The survey studies Retail organizations’ internal communication systems for motivating employees and for ensuring customer satisfaction. It studies whether employees have access to accurate and relevant information necessary for performing effectively their job roles. “Filtering” the noise that leads to information overload has to be done by every organization. Information overload always prevents relevant information which will engage them and derive maximum productivity from reaching employees. The study revealed that all employees prefer face-to-face interaction and that interpersonal, dialogic communication remains important at levels in an organization.