Paul A. Argenti

Reputation and the Corporate Brand

Paul A. Argenti, Bob T. Druckenmiller · Corporate Reputation Review · 2004 · 354 citations

Brand Equity, Management, Brand Strategy +8

Collaborating with Activists: How Starbucks Works with NGOs

Paul A. Argenti · California Management Review · 2004 · 225 citations

Education, Activism, Management +20

How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study

Janis Forman, Paul A. Argenti · Corporate Reputation Review · 2005 · 202 citations

Brand Equity, Corporate Strategy, Strategic Communication +14

Corporate Communication as a Discipline

Paul A. Argenti · Management Communication Quarterly · 1996 · 116 citations

Corporate Communication Research, Communication Management, Organizational Communication +14

Crisis communication. Lessons from 9/11.

Paul A. Argenti · PubMed · 2002 · 98 citations

Crisis Management, It Disaster Recovery, Communication +20