Publication | Closed Access
The General Theory of Marketing
175
Citations
0
References
1968
Year
Customer SatisfactionMost StudentsInteractive MarketingMarketing SpecialistsManagementConsumer ResearchMarketing CommunicationConsumer BehaviorMarketing TheoryGeneral TheoryMarketingMarketing Strategy
The explosion of knowledge has made most students of marketing specialists. If these specialties have consistency, they should fit into a more general theory of marketing. The structure of such a theory is proposed in this article.