Concepedia
Journal of Direct Data and Digital Marketing Practice · 2009 · 14 citations · 1 references
Open access
BusinessStrategic ManagementStrategyBusiness StrategyCorporate StrategyMarket SegmentationSegmentation StrategyWorkforce SegmentationSegmentationSegmented Market StrategyStrategic Workforce Segmentation
1
Scoring points: How Tesco continues to win customer loyalty
Geoff Plimmer · Journal of Revenue and Pricing Management · 2010 · 47 citations
Business, Marketing, Marketing Management +12