Journal of Marketing Research · 1965 · 21 citations · 1 references
BusinessBusiness EconomicsMarketingAdvertisingExperimental DesignExperimental EconomicsMarket ExperimentsPromotion StrategyPromotional BudgetingPromotional PlanningPromotional StrategySales PromotionPromotion Effectiveness MeasurementPromotion ExperimentationPromotion Performance EvaluationPromotion Performance MeasurementPromotional Effectiveness EvaluationPromotional Effectiveness MeasurementPromotional Effects ModelingPromotional Revenue Impact
More than ever, business firms are wanting to know what results are being achieved for their outlay of funds for advertising and promotion. This paper gives some experimental designs that have been successfully used in quantitatively measuring the effects of specific promotional efforts.
1
Multiple Range and Multiple F Tests
David B. Duncan · Biometrics · 1955 · 23.2K citations