Promotion Experimentation

Promotion Experimentation is a systematic research methodology within marketing analytics that involves the controlled manipulation of promotional variables to isolate and evaluate their causal impact on consumer behavior and sales outcomes.

Publications

173

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Promotion Analytics

Publications

A Model of Adaptive Control of Promotional Spending

John D. C. Little · Operations Research · 1966 · 112 citations · Full text

Management, Marketing, Marketing Management +17

Experimentation in social science: the case of health promotion

Ann Oakley · 2000 · 30 citations

Social Sciences, Health Promotion, Sociology +9

Experimental Designs in Measuring the Effectiveness of Promotion

William S. Hoofnagle · Journal of Marketing Research · 1965 · 21 citations

Business, Business Economics, Marketing +17

Implementable Marketing Research

Luiz Moutinho · Journal of the Operational Research Society · 1993 · 11 citations

Business, Marketing, Marketing Management +17

Experimental Designs in Measuring the Effectiveness of Promotion

William S. Hoofnagle · Journal of Marketing Research · 1965 · 10 citations

Business, Business Economics, Marketing +17

1–5 of 4

Authors

WS
William S. Hoofnagle
Economic Research Service, United States
2 publications · 31 citations
2
h-index
AO
Ann Oakley
University of London, United Kingdom
1 publications · 30 citations
1
h-index
JD
John D. C. Little
Massachusetts Institute of Technology, United States
1 publications · 112 citations
1
h-index
LM
Luiz Moutinho
University of Glasgow, United Kingdom
1 publications · 11 citations
0
h-index

1–4 of 3

Institutions

1–2 of 2

Venues

Journal of Marketing Research
2 publications · 31 citations
2
h-index
Operations Research
1 publications · 112 citations
1
h-index
Journal of the Operational Research Society
OR · 1 publications · 11 citations

1–3