Concepedia

10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012

Katarina Radaković

Ekonomski horizonti · 2014 · 246 citations · 0 references

Open access

Concepts

ManagementMarketingMarketing ManagementAdvertisingMarketing StrategyPromotion ManagementAdvertising ManagementCorporate CommunicationIntegrated Marketing CommunicationsSales PromotionConsumer Promotion StrategyMarketing Campaign ManagementMarketing Communication StrategyMarketing Communications EffectivenessMarketing Communications MeasurementMarketing Promotion