Katarina Radaković

Statistics

Publications

Citations

257

H-Index

Active since

2014

Affiliations

University of Kragujevac(Current)

Katarina Radaković is an author at University of Kragujevac specializing in marketing, integrated marketing communications, and marketing communications measurement.

Publications per year

2014–2019

Publications

10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012

Katarina Radaković · Ekonomski horizonti · 2014 · 246 citations · Full text

Management, Marketing, Marketing Management +13

The implications of the electronic word-of-mouth communication in choosing a wellness offer

Milan Kocić, Katarina Radaković · Ekonomski horizonti · 2019 · 11 citations · Full text

Business, Communication, Marketing +13

1–2 of 2