Ekonomski horizonti

10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012

Katarina Radaković · 2014 · 246 citations · Full text

Management, Marketing, Marketing Management +13

Figueira, J., Greco, S., Ehrgott, M.: Multicriteria Decision Analysis: State of the art Surveys, Springer-Verlag, New York, NY, 2016

Ana Krstić · 2018 · 54 citations · Full text

Business, Decision Sciences, Decision Analysis +14

Does green accounting matter to the profitability of firms? A canonical assessment

Godsday Edesiri Okoro · 2018 · 39 citations · Full text

Business, Accountancy, Accounting +10

Egan J.: Relationship marketing: Exploring relational strategies in marketing, The 4th edition, Prentice Hall, Pearson Education Limited, Harlow, 2011

Katarina Borisavljević · 2013 · 38 citations · Full text

Business, Marketing, Marketing Management +13

Investment diversification as a strategy for reducing investment risk

Milјan Leković · 2018 · 31 citations · Full text

Business, Finance, Strategy +12