Publication | Open Access

The effect of virtual sales agent (VSA) gender – product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention

Online Customer BehaviorConsumer Decision MakingConsumer UncertaintyDigital MarketingProduct ExperienceInteractive MarketingManagementBusinessConsumer ResearchTrustVirtual Sales AgentConsumer BehaviorProduct Advice CredibilityOnline VendorUser PerceptionMarketingHealth Sciences