Publication | Open Access
Exploring the influential factors of manufacturers’ initial intention in applying for the green mark ecolabel in Taiwan
21
Citations
19
References
2015
Year
Green ProductInitial IntentionGreen MarketingInnovation AdoptionManagementBusinessGreen ManufacturingConsumer ResearchGreen InnovationBusiness StrategyCorporate Social ResponsibilityInfluential FactorsGreen Mark EcolabelGreen Decision-makingMarketingBrand ManagementGreen Certifications
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