Business model innovativeness: designing a formative measure for business model innovation

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Customer Satisfaction, Quality Of Life, Measurement Theory +18

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Marketing Analytics, Customer Satisfaction, Improved Marketing Practice +13

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Esteban Walker, David G. Kleinbaum, Lawrence L. Kupper et al. · Technometrics · 1989 · 8.3K citations

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E-business Model, Management, Business +7

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