Computers in Human Behavior · 2015 · 400 citations · 68 references
BusinessMarketingMarketing ManagementRisk CommunicationRisk PerceptionOnline Consumer BehaviorPayment SecurityPerceived RiskRisk AttitudesSource CredibilityTrust In Online RetailConsumer Trust In E-commerceOnline Perceived RiskPerceived TrustTrust In Electronic BankingTrust In Online PaymentsTrust In Online PurchasingTrust In Online Transactions
68
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations