Concepedia
College & Research Libraries News · 2011 · 14 citations · 2 references
Open access
BusinessMarketingMarketing ManagementMarketing StrategyRetail StrategyShopping PracticesTrust In Online RetailCase Study EvaluationExplanatory Case StudyMystery ShoppingSecrets DiscoveryShopping Experience
2
Mystery shopping: A tool to develop insight into customer service provision
Ton van der Wiele, Martin Hesselink, Jos van Iwaarden · Total Quality Management & Business Excellence · 2005 · 104 citations
Management, Change Management, Change Measurement +13
Factors That Influence Reference Success: What Makes Questioners Willing to Return?
Joan C. Durrance · The Reference Librarian · 1995 · 80 citations
Business, Educational Assessment, Recruitment +2