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The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

MarketingCross-cultural ExaminationCause-related Marketing CampaignsAdvertisingMoral EmotionsManagementConsumer ResearchSocial MarketingMarketing CommunicationPsychologyConsumer BehaviorSocial SciencesMoral IssueCause-related MarketingCross-cultural EthicsPersuasionMoral Psychology