The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.2K citations

Public Health, Biostatistics, Causal Inference +9

Culture and the self: Implications for cognition, emotion, and motivation.

Hazel Rose Markus, Shinobu Kitayama · Psychological Review · 1991 · 20.8K citations

Social Sciences, Psychology, Social Psychology +10

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

Social Sciences, Strategic Management, Strategy +16

Culture's Consequences: International Differences in Work-Related Values.

Arndt Sorge, Geert Hofstede · Administrative Science Quarterly · 1983 · 15.2K citations

Management, Cultural Studies, Organizational Behavior +13

The emotional dog and its rational tail: A social intuitionist approach to moral judgment.

Jonathan Haidt · Psychological Review · 2001 · 7.9K citations

Social Sciences, Psychology, Social Psychology +13