Concepedia

The influence of online word-of-mouth on long tail formation

Bin Gu, Qian Tang, Andrew B. Whinston

Decision Support Systems · 2012 · 56 citations · 35 references

Concepts

BusinessCommunicationMarketingDigital MarketingSocial InfluenceSocial Media MarketingDigital AdvertisingInfluencer MarketingSocial MediaSource CredibilityWord-of-mouth MarketingOnline Word Of MouthWord-of-mouth DriversWord-of-mouth EffectsWord-of-mouth InfluenceWord-of-mouth Volume

References

35

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations

Business, Decision Sciences, Psychology +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

A Theory of Fads, Fashion, Custom, and Cultural Change in Informational Cascades.

Sushil Bikhchandani, David Hirshleifer, Ivo Welch · RePEc: Research Papers in Economics · 6.7K citations

Social Sciences, Psychology, Social Psychology +15

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations

Social Sciences, Communication, Mass Communication +6