2011 · 11 citations · 5 references
ComputingMarketingMarketing ManagementForecastingPredictive AnalyticsRecommender SystemsForecast EvaluationPredictive ModelingRecommendation SystemsSales ForecastingSearch SystemsWeb SearchOnline Sales ForecastingPredictionPredictive Price ModelingPredictive Sales AnalyticsPurchase PredictionSales Performance PredictionSearch Engine AnalyticsWeb Search Logs
The automobile industry is a pillar industry in the national economy, so it's of important significance to predict accurately car sales. On the basis of building theoretical frame of web search data and car sales, this paper selects keywords with the technology of auto recommendation, composes the keywords into composite index which can be used in the regression model of this paper, analyzes the relationship between the sales of car in different price ranges and the corresponding composite index, makes the prediction test, finally has the forecast results of car sales in different price ranges whose Prediction MAPE is less than 4 percent.
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Predicting the Present with Google Trends
Hal R. Varian, Hyunyoung Choi · SSRN Electronic Journal · 2009 · 452 citations · Full text
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Klaus F. Zimmermann · Applied Economics Quarterly · 2009 · 436 citations · Full text