Search Engine Analytics is a methodological framework within digital marketing analytics that systematically measures, analyzes, and interprets user search behavior and search engine performance data to optimize visibility, engagement, and conversion in organic and paid search environments.
91
Publications
5.7K
Citations
245
Authors
141
Institutions
Publications per year
2017–2026
34
Parents
Publications
91
Forecasting Chinese tourist volume with search engine data
Xin Yang, Bing Pan, James A. Evans et al. · Tourism Management · 2014 · 431 citations
Multi-label learning with millions of labels
Rahul Agrawal, Archit Gupta, Yashoteja Prabhu et al. · 2013 · 254 citations
1–5 of 91
Authors
245
- BJ
3
h-index
- EY
3
h-index
- SS
2
h-index
- HR
2
h-index
- IW
2
h-index
1–5 of 245
Institutions
141
Pennsylvania State University
State College, United States
6 h-index
10 publications
592 citations
Google (United States)
Mountain View, United States
3 h-index
6 publications
924 citations
New York University
New York, United States
3 h-index
5 publications
1.5K citations
Microsoft (Israel)
Herzliya, Israel
3 h-index
3 publications
122 citations
Northwestern University
Evanston, United States
2 h-index
6 publications
248 citations
Islamic Azad University Central Tehran Branch
Tehran, Iran
2 h-index
3 publications
71 citations
Zhejiang University of Technology
Hangzhou, China
2 h-index
4 publications
157 citations
Capital University of Economics and Business
Beijing, China
2 h-index
2 publications
84 citations
1–8 of 141
Venues
- SSRN Electronic Journal
Repository · 4 publications · 274 citations
4
h-index
- Tourism Economics
2 publications · 104 citations
2
h-index
- PLoS ONE
2 publications · 62 citations
2
h-index
- Journal of Medical Internet Research
2 publications · 95 citations
2
h-index
- Information Processing & Management
2 publications · 147 citations
2
h-index
1–5