The corporate political strategy and its integration with market strategy in transitional China

Abstract

The paper provides an integrated strategy framework of political and market strategy aiming to respond to the external environment including political issues: (1) In strategic analysis stage, firm should incorporate non-market issue analysis, selection and evaluation mechanism; (2) In strategic choice stage, firm should expand its strategic choice scope into political fields. The paper actually explores the taxonomy of CPS in transitional China; (3) Firm should pay attention to the integration between political strategy and market strategy. Finally, some theoretical and practicing implications are provided. Copyright © 2010 John Wiley & Sons, Ltd.