Information technology as competitive advantage: the role of human, business, and technology resources

Thomas C. Powell, Anne Dent‐Micallef

Strategic Management Journal · 1997 · 2K citations · 0 references

Concepts

TL;DR

Although recent advances have been noted, the existing IT literature still relies heavily on case studies, anecdotes, and consultants' frameworks, with little solid empirical work or synthesis of findings. This paper investigates linkages between information technology (IT) and firm performance. The authors examine the IT literature, develop an integrative, resource‑based theoretical framework, and present results from a new empirical study in the retail industry. The study finds that IT alone does not yield sustainable performance advantages in retail, but firms that leverage IT with complementary human and business resources—such as flexible culture, strategic planning–IT integration, and supplier relationships—achieve competitive gains, while many firms fail to sustain such advantages. © 1997 by John Wiley & Sons, Ltd.

Abstract

This paper investigates linkages between information technology (IT) and firm performance. Although showing recent signs of advance, the existing IT literature still relies heavily on case studies, anecdotes, and consultants' frameworks, with little solid empirical work or synthesis of findings. This paper examines the IT literature, develops an integrative, resource-based theoretical framework, and presents results from a new empirical study in the retail industry. The findings show that ITs alone have not produced sustainable performance advantages in the retail industry, but that some firms have gained advantages by using ITs to leverage intangible, complementary human and business resources such as flexible culture, strategic planning–IT integration, and supplier relationships. The results support the resource-based approach, and help to explain why some firms outperform others using the same ITs, and why successful IT users often fail to sustain IT-based competitive advantages. © 1997 by John Wiley & Sons, Ltd.