Texas Digital Library (University of Texas) · 2003 · 21 citations · 0 references
ManagementMarketingMarketing ManagementDigital MarketingInformation Systems ManagementTotal Quality ManagementCustomer Service ManagementDigital LiteracyDigital Service EvaluationLibrary AdministrationLibrary ManagementLibrary Quality Assessment
The paper describes ways to examine how digital libraries are valued by their users, and explores ways of permitting the allocation of resources to areas of user-identified need. Pertinent models from marketing, economics, and library assessment and evaluation are reviewed, focussing on the application of the LibQUAL+TM and CAPM methodologies. Each methodology, which was developed independently, provides a useful framework for evaluating digital library services. The paper discusses the benefits of a combined methodology that would provide even greater potential for evaluation of digital library services.