Journal of Business Strategy · 2013 · 13 citations · 10 references
ManagementInnovation ManagementStrategyInnovationInnovation StrategyTechnology StrategyInnovation CapabilityInnovation ProcessesTechnological InnovationTechnology Strategy AlignmentCompetitive Advantage Through InnovationInnovation Strategy AlignmentInnovation-strategy FitTechnology-driven Competitive AdvantageTechnology-strategy Fit
Purpose Market strategies and technology strategies are two sides of the same coin that drive innovation efforts. This paper argues that combining them as a balanced force is crucial for innovation performance.
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Firm Resources and Sustained Competitive Advantage
Jay B. Barney · Journal of Management · 1991 · 45.6K citations