Measuring Residents’ Attitudes toward Sustainable Tourism: A Reexamination of the Sustainable Tourism Attitude Scale

Abstract

This project examined the Sustainable Tourism Attitude Scale (SUS-TAS), which measures residents’ attitudes toward sustainable tourism. This study has two major purposes: (1) to reassess reliability and construct validity of the 44-item SUS-TAS using confirmatory factor analysis and (2) to identify a shorter version of the SUS-TAS that would not compromise the scale’s psychometric properties. To accomplish these purposes, an empirical study was conducted in rural Orange County, Indiana. Findings support a seven-dimension SUS-TAS model using 27 items that maintained construct validity and internal consistency.