International Journal of Consumer Studies · 2010 · 20 citations · 31 references
Social SciencesSociologyRecruitmentData AnalysisData InterpretationMixed-methods ResearchParticipatory Data CollectionMixed Methods AnalysisMixed Methods Data CollectionMixed-methods SamplingQualitative Data Collection
31
Coefficient Alpha and the Internal Structure of Tests
Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text
Social Sciences, Educational Assessment, Educational Measurement +14
Construct validity in psychological tests.
Lee J. Cronbach, Paul E. Meehl · Psychological Bulletin · 1955 · 10.9K citations · Full text