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Long Range Planning · 1997 · 8.3K citations

Management, Strategic Management, Strategy +14

Effective Public Relations

Glen M. Broom, Scott M. Cutlip · The Journal of the American Dental Association · 1967 · 971 citations · Full text

Public relations: Strategies and tactics

Dennis L. Wilcox · Public Relations Review · 1992 · 785 citations · Full text

Social Sciences, Communication, Communication Theory +6

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J. M. Rathmell, Scott M. Cutlip · Journal of Marketing · 1953 · 778 citations

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E. J. Boneu, Edward L. Bernays · Revista española de la opinión pública · 1965 · 301 citations · Full text