Concepedia

Public Relations Analytics

Public Relations Analytics is a systematic method for measuring, interpreting, and evaluating communication outcomes in digital public relations through data-driven techniques to assess audience engagement, media impact, and campaign effectiveness.

38

Publications

1.6K

Citations

54

Authors

38

Institutions

Publications per year

2017–2026

10

Parents

Publications

38

How public relations executives perceive and measure the impact of social media in their organizations

Marcia W. DiStaso, Tina McCorkindale, Donald K. Wright · Public Relations Review · 2011 · 177 citations

, , +14

The evolution of public relations measurement and evaluation

Tom Watson · Public Relations Review · 2012 · 113 citations · Full text

, , +8

An Updated Look at the Impact of Social Media on Public Relations Practice

Donald K. Wright, Michelle Drifka Hinson · DOAJ (DOAJ: Directory of Open Access Journals) · 2009 · 112 citations

, , +14

Encyclopedia of public relations

Choice Reviews Online · 2014 · 93 citations

, , +12

An overview of new media research in public relations journals from 1981 to 2014

Sandra Duhé · Public Relations Review · 2014 · 89 citations

, , +12

1–5 of 38

Authors

54

  1. DK
    Donald K. Wright

    University of South Alabama, United States

    4 publications · 373 citations

    4

    h-index

  2. AG
    Anne Gregory

    University of Virginia, United States

    2 publications · 46 citations

    2

    h-index

  3. MW
    Marcia W. DiStaso

    Pennsylvania State University, United States

    2 publications · 195 citations

    2

    h-index

  4. LL
    Li-Yun Lin

    Kuang Tien General Hospital, Taiwan

    1 publications · 40 citations

    1

    h-index

  5. QH
    Qing Huang

    Zhejiang University, China

    1 publications · 67 citations

    1

    h-index

1–5 of 54

Institutions

38

  1. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    33 citations

  2. Southern Methodist University

    Dallas, United States

    1 h-index

    1 publications

    89 citations

  3. American University

    Washington, United States

    1 h-index

    1 publications

    35 citations

  4. University of Sheffield

    Sheffield, United Kingdom

    1 h-index

    1 publications

    23 citations

  5. University of New Mexico

    Albuquerque, United States

    1 h-index

    1 publications

    10 citations

  6. Philips (Finland)

    Vantaa, Finland

    1 h-index

    1 publications

    24 citations

  7. University of Indonesia

    Depok, Indonesia

    1 h-index

    1 publications

    15 citations

  8. Queensland University of Technology

    Brisbane, Australia

    1 h-index

    1 publications

    57 citations

1–8 of 38

Venues

  1. Public Relations Review

    12 publications · 657 citations

    11

    h-index

  2. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 3 publications · 164 citations

    3

    h-index

  3. Choice Reviews Online

    CRO · 3 publications · 195 citations

    3

    h-index

  4. Journal of Communication Management

    2 publications · 47 citations

    2

    h-index

  5. 2

    h-index

1–5