Journal of Business Research · 2002 · 212 citations · 30 references
BusinessBehavioral SciencesMarketingBusiness EthicsEthicsApplied EthicsBehavioral EthicsEthical Decision-makingMarketing EthicsMoral ResponsibilityOrganizational EthicsEthical IntentionsIntentions In EthicsMarket EthicsSituational ContingenciesValue Judgments
30
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
A General Theory of Marketing Ethics
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