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Customer Involvement in New Service Development
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2004
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Customer SatisfactionService ResearchService StudyInteractive MarketingManagementUser ExperienceConsumer ResearchBusinessService InteractionCustomer InvolvementCustomer ParticipationMultifaceted RoleCommunicationService DesignMarketingService EnvironmentCustomer Service
Services are distinguished by interaction, where customers play an interesting and multifaceted role not only in receiving and consuming the service, but also in serving as participants in producti ...